Midge described how hair is one of three features that people use to make a snap judgement about someone (the other two are skin color and overall attractiveness). Sunsets, flowers, trees remind us of our hair color," Daniel says. We connect with colors in life like never before. "By wearing an unnatural hair color, we become digital and attractive in a high-definition way. Technology is helping trends catch on fasterīesides the simple fact that the Pinterest and Instagram are full of photos of inspirational hair colors that you can bring with you to the salon, technology is also changing the way we think about color in general. "If society is accepting of pink hair right now, it makes us more apt to dye our hair pink, therefore perpetuating the cycle," she says. Midge Wilson, PhD, Professor of Psychology at DePaul University described how blonde hair used to be seen as dull and unattractive until Clairol came out with a "Blondes Have More Fun" ad campaign that totally transformed popular opinion of the color. ![]() ![]() Society as a whole makes a decision on how they feel about a certain hair color. And what is considered "normal" is constructed by society
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